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Geolocation overview: personalize language, currency, and country settings

Switch language, currency, and country or region settings based on visitors' locations to enhance their shopping experience.

Transtore's Geolocation feature helps match international visitors with the most suitable shopping experience for their location. It works with your Shopify Markets setup to guide customers to the appropriate market when they visit your storefront.

Why use Geolocation?​

Customers expect to browse a store in a language, currency, and market experience that is relevant to their location.

Geolocation helps you:

  • Show the appropriate language for visitors from different countries or regions.
  • Display the correct currency for the visitor's market.
  • Guide visitors to the relevant Shopify Market.
  • Create a smoother shopping experience for international customers.

How Geolocation works​

When a visitor enters your store, Transtore checks their location and uses your Shopify Markets configuration to determine the relevant country or region, language, and currency experience.

Depending on your settings, Transtore can:

  • Show a recommendation that lets the visitor choose the suggested market.
  • Automatically redirect the visitor to the matching market.
  • Keep the visitor on their current market when they choose not to switch.

Example​

A visitor from France enters your store.

If you have configured a French market with French as the language and EUR as the currency, Geolocation can recommend or direct the visitor to that market. The visitor can then browse your store in French with prices displayed in EUR.

Configure Geolocation​

To set up Geolocation for your store, see:

If you have any questions or need help setting up Geolocation, please contact us at [email protected]. We're happy to help.